 Posted: Mon 17:26, 19 Aug 2013 Post subject: Getting in on the action |
|
| Getting in on the action,デュベチカ 通販
Looking to girls as the next big growth area,デュベティカ偽物, a number of surf and skate brands have beefed up their offerings to include items such as skirts and tank tops, pink sneakers and short shorts. The idea is to get a new batch of customers,ダウンジャケットduvetica, and sometimes to expand distribution, without alienating the core market of male surfers and skaters. "A lot of girls are getting inspiration from their boyfriends or what going on at school," said Stacy Dye,デュベティカダウンジャケット, girls product line manager at Vista-based DC Shoes. DC,デュベティカ 激安, which makes skateboarding shoes, has long had a limited selection of footwear for young women, called the juniors segment. Early this year,デュベチカ専売店, for the first time,kevin durant shoes for sale, the company launched a full clothing line. At K-Five,ダウンジャケットduvetica, a surf/skate/snow retailer with locations in Encinitas and Poway,cheap indoor soccer shoes, owner Jurgen Schulz said most of his store growth has come from young women. Schulz estimated that 25 percent of his floor space is dedicated to women clothes,ダウンジャケットメンズ, up from about 10 percent a few years ago. But even though he seeing more female surfers around,デュベチカ専売店, Schulz said they aren the ones driving the business. "Probably 80 percent of our women clothing is sold to girls who don participate in the sport,デュベティカアウトレット," he said. Some surf and skate companies have had a juniors line for a decade or so,デュベティカ 店舗, but the category has just recently come of age. revenue for the second half of last year,デュベティカ 店舗, and the company pointed to women business as a driver. "The juniors business has been the highlight of an already-positive trend for action sports,ダウンジャケットメンズ," said Doug Palladini,デュベティカ 激安, director of Cynic Youth, a marketing company that specializes in the action-sports industry. "Any company in the action-sports industry that does not currently have a full-blown juniors effort has been making a conscious decision not to do so." Youths judge action-sports companies not just by what they do,デュベティカダウンジャケット, but what they don do. If a company brand grows too fast either because it in too many stores or because too many new products are being offered the core customers usually abandon it. This thinking inspired Reef,デュベティカアウトレット, the San Diego sandal company,cheap soccer cleats, to leave juniors out of the apparel line it launched early this year. Mark Price,parajumpers bear vest outlet Hampton Roads Technology Council, global marketing director for Reef,デュベティカ 店舗, said the company feared that the recent explosion in girls surfwear would cause retailers to push more juniors product,http://parajumpersparka.webmium.com/, to the detriment of the men line. "It very difficult for a primarily girls brand to extend into men yet it easier for a men brand to expand into girls he said,http://cheapsoccershoesonline.blogspot.com/. "We felt that by giving retailers a choice they would determine our future,デュベティカ 店舗." Still,デュベティカ取扱店神戸, reaching out to girls can be as much a conundrum as an opportunity for action-sports companies,http://cheapsoccercleatsonlinestore.blogspot.de/, which have been squarely focused on young men for most of their history. The average teenage girl,デュベティカ 店舗, for instance,デュベティカ専売店, does not actually surf or skate. She is more fashion-savvy. Surfers and skaters, by contrast,デュベチカ 通販, buy whatever their favorite athletes are wearing and don care much about fashion. Another important difference: Girls buy more stuff,デュベティカアウトレット. "Guys go skateboard and girls go shopping,デュベティカ 激安, so it almost incomparable how much girls shop compared to boys,ダウンジャケットレディース," Dye said. "(Girls) are more apt to buy a complete outfit. Men business is a piece business." To promote its juniors business, DC Shoes is using female models in its advertisements instead of the professional skateboarders,http://kevindurantshoesforsalecheap.blogspot.com/, surfers and snowboarders it uses to promote the men line. But as with the core business,デュベティカ 激安, Dye said the company plans to start off in stores frequented by the core audience and slowly expand distribution into chains and department stores,デュベティカ 激安, including some that the company wasn selling to before. 相关的主题文章： http://www.biwow.com/bbs/forum.php?mod=viewthread&tid=487072 http://onsqq.com/bbs/forum.php?mod=viewthread&tid=274759&extra= http://avgadultgamers.com/forum/viewtopic.php?f=11&t=124858 http://www.huangguan5518.com/thread-543246-1-1.html http://zp520.com/thread-271295-1-1.html http://bbs.txbnhh.com/thread-58654-1-1.html http://bggov.com/forum.php?mod=viewthread&tid=159705 http://jywh.w7.idc0591.com.cn/bbs/forum.php?mod=viewthread&tid=118450 http://cafemama.pl/html/forum/viewtopic.php?p=608134#608134 http://123pcs.com/forum.php?mod=viewthread&tid=124428 http://www.cn1023.tk/forum.php?mod=viewthread&tid=63331 http://blog.callercomplaints.com http://pengsns.qj50.wshost.cc/forum.php?mod=viewthread&tid=31064 http://www.feedblitz.com/f/f.fbz?AddNewUserDirect http://website.brothersoft.com/search/b2evolution/ |
|
