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Fashion focuses on water savings for World Water Day,[link widoczny dla zalogowanych]
It World Water Day Thursday. What will you be doing to preserve and conserve this precious resource? Several fashion brands is going to be celebrating the 19th annual event pioneered through the United Nations with challenges designed to bring awareness to crucial water issues.
Employees at Levi Strauss Co. in San Francisco are wearing exactly the same set of jeans five days straight without washing them as part of the company weeklong World Water Day Challenge. To aid its employees in staying with the program,[link widoczny dla zalogowanych], the organization provides cleaning stations around its office for spot-treating denim.
Levi is encouraging individuals away from company to also go waterless by washing their jeans in cold water and only cleaning them every fourteen days instead of weekly. Levi which began selling low-water Water in 2011, says that if all its 13 million Water
Whether or not this forgoing laundry, a baby shower or tooth brushing, the outdoor action brand Teva is challenging individuals to quit water in one area of their lives for World Water Day.
"Teva includes a long-standing adoration for clean water, the origin of both life and our recreation," says Will Pennartz,[link widoczny dla zalogowanych], Teva lifestyle marketing manager. "It is our responsibility to help in the protection of these playgrounds for future generations."
This year, Teva launched its Pair for any Foot program,[link widoczny dla zalogowanych], which aims to safeguard one linear foot of river, lake and ocean shoreline for each pair of shoes sold. Teva works together with the Surfrider Foundation, Ocean Conservancy along with other environmental groups to assist with water cleanup efforts.
United by Blue is much more hands-on. The whole staff from the Philadelphia-based T-shirt and bag company will spend your day on the banks of the Delaware River for World Water Day, collecting trash. Over the course of two hours,[link widoczny dla zalogowanych], they are prone to retrieve about 300 pounds of garbage -- from disposable diapers to soda cans and plastic bottles, the second of which will be shipped to a California recycling facility that will turn these so-called ocean plastics into containers for Method brand cleaning products.
In almost 2 yrs, United by Blue has collected 83,[link widoczny dla zalogowanych],000 pounds of trash from rivers, oceans and lakes as part of its business model: For each item sold, the organization guarantees it'll pull one pound of trash from polluted waterways.
"Waterways and oceans are 71% of the planet," said Brian Linton,[link widoczny dla zalogowanych], founder of United by Blue, that is sold online, at Urban Outfitters and, beginning the following month, at select Nordstrom "We live on a blue planet,[link widoczny dla zalogowanych], so things are united by blue. You and I and the frog and the fish and the bird and also the bacteria, people need water to survive."
Like Levi and Teva, United by Blue is also issuing a challenge: to give up single-use plastic bags and bottles.
"One of the very common plastics we discover may be the plastic water bottle,[link widoczny dla zalogowanych]," said Linton. "Asking individuals to think much more about single-use plastics is a superb method for individuals to tackle the water pollution issue without too much effort on their part."
Fourteen billion pounds of trash end up in the world oceans every year,[link widoczny dla zalogowanych], Linton said. According to the United Nations, 1 in 8 people in the world lack use of clean h2o.
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