cheapbag214s
Joined: 27 Jun 2013
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Location: England
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 Posted: Wed 4:05, 04 Sep 2013 Post subject: Facing off with Fonts |
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Facing off with Fonts,[link widoczny dla zalogowanych]
She wanted to send questionnaires to a bunch of people and,[link widoczny dla zalogowanych], since she was far off in Russia,[link widoczny dla zalogowanych], wanted me to do the sending.
That set me thinking about fonts and the visual persuasion strategy. For instance,[link widoczny dla zalogowanych], the shoes type are more likely to use Courier,[link widoczny dla zalogowanych], while those using curvy icons such as Georgia or Shelly have a bit of a chick personality.
But the most commonly used font today is Times New Roman and the verdict is that while it is one of the easiest to read,[link widoczny dla zalogowanych], people using it are usually boring since they cannot be bothered to change the default font.
On the other hand,[link widoczny dla zalogowanych], Garamond users are said to be whimsical creatures with a sense of refinement.
From then on I started noticing people's font fetishes. In my previous workplace,[link widoczny dla zalogowanych], if a document came to me in Bookman font I immediately knew that it had passed through the hands of a certain senior editor,[link widoczny dla zalogowanych], whose first task was to change anything given to him into Bookman Old Style.
At home,[link widoczny dla zalogowanych], I see my daughter always changing to cutesy fonts and experimenting with colours when she is emailing someone.
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