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cheapbag214s · Posted: Wed 0:38, 14 Aug 2013 Post subject: centric answer to Groupon-spun3

centric response to Groupon
"A large amount of the products type of miss their tastes and their habits."
Barr, 33, who describes himself as an Angeleno with a background in Hispanic retail, and co-founder Chris Carrillo, 37,[link widoczny dla zalogowanych], an Ecuadoran with a five-year background in Hispanic marketing, decided to launch the website to tap into an under-served -- and growing rapidly -- market, which Barr says makes up about $12.8 billion in online spending annually.
"75% of the Hispanics within this country are 18 to 49 years of age -- compared to 56% for non-Hispanics," Barr said. "They replacing the baby boomers who're retiring,[link widoczny dla zalogowanych], meaning they're very attractive for long-term consumption, so excellent to penetrate early."
"So it is a real untapped niche market, that many corporations don't really understand,[link widoczny dla zalogowanych], so, while the big [daily deal sites] are doing this huge land grab geographically,[link widoczny dla zalogowanych], we pursuing a demographic along with a culture. Westside" (51% off wooden flooring at Cancun Wood Floors), and Barr says the plan is to eventually expand the geographic reach to represent seven major markets in Los Angeles and Orange counties.
He also offered up a grab-bag of Groupacho upcoming deals. "On Tuesday we putting up [a discount for] EZ Lube,[link widoczny dla zalogowanych], and that we planning a deal with El Cid on Sunset -- there is a great flamenco show -- we now have Dr. Boris Cosmetics -- it a huge kind of Latina place to choose hair removal and vein removal, and some spa deals coming up too."
And,[link widoczny dla zalogowanych], even though marketing research indicates that Latinos appreciate bilingual marketing and packaging efforts, the Groupacho website is in English. But Barr appears to did his homework.
"Research indicates that more than half of Hispanics are comfy on the web in English, and doing a Spanish [language] search with Google or Yahoo isn the very best search, and then we using English with some Spanish phrases as a way of branding it. don't want the overall market come here and feel they are not welcome. Everyone welcome." other words: Gringo, Groupacho, amigo.
Adam Tschorn
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I would be much more impressed if the Latino website would help Latinos show healthier diet plan. There is way too much obesity in our community, and that we possess a large education gap that people need to fill. Instead of offering discounts to Mexican food restaurants, how about introducing a lot of Latinos to healthier options or healthier lifestyles. Offer them discounts to organic markets,[link widoczny dla zalogowanych], organic foods,[link widoczny dla zalogowanych], gyms,[link widoczny dla zalogowanych], and places that will broaden their intellect. This website seems to would like to capitalize on us, that is understood, but provide us with something in exchange - not just a discount. Educate us.
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